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AIGA, the professional association for design, is committed to furthering excellence in communication design as a broadly-defined discipline, strategic tool for business and cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.
AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts. AIGA is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. Founded as the American Institute of Graphic Arts in 1914 as a small, exclusive club, AIGA now represents more than 16,000 designers through national activities and local programs developed by 48 chapters and more than 150 student groups.
AIGA supports the interests of professionals, educators and students who are engaged in the process of designing, regardless of where they are in the arc of their careers. The disciplines represented in the profession range from book and type design through the traditional communication design disciplines to the newer disciplines of interaction design, experience design and motion graphics. In addition, AIGA supports the interests of those involved in designing from other disciplines, professions and business who share designers’ commitment to advancing understanding of the value of design.
Through the relationships members develop within the community of designers, the information they share and the standards they develop for the profession, AIGA helps the profession to validate its own ethos and role in business and society. AIGA actively communicates the value of design to the business community and the public.
AIGA serves as a hub of thought-leadership and activity for the designing community. The association is committed to stimulating thinking about design through conferences, competitions, exhibitions, publications and websites. AIGA inspires, educates and informs designers, helping them to realize their talents and to advocate the value of design among the media, the business community, public agencies and the general public. While AIGA was created to advance the design profession, its members now place a higher priority on AIGA’s work in communicating the value of design to audiences outside the profession.
AIGA Design Education Community of Interest
The AIGA Design Education Community of Interest seeks to enhance the abilities of design educators and educational institutions to prepare future designers for excellence in design practice, design theory and design writing at the undergraduate and graduate levels while supporting the fundamental mission of the AIGA.
The AIGA Design Education Community of Interest was established to support the unique activities and responsibilities of the design educator at the undergraduate and post-graduate levels in a wide variety of institutional settings. The goals of this community are to: facilitate communication among design educators; create, foster and promote dialogue; produce design education events such as conferences and competitions; present current research and teaching methods; establish standards for design education; differentiate between design’s various subdisciplines; raise the level of design-driven thinking in schools across the country; and communicate the value of design education to the larger profession.
Subjects of interest to this community span teaching, research and service. They include curriculum and program development, design theory and history, methodology, typography, usability research, and the social roles of designers, as well as tenure, promotion, teaching standards and school accreditation.
In order to encourage academic participation, AIGA Design Education requires no community participation fee beyond the basic AIGA membership fee. Participation in the community is open to full-time faculty as well as adjunct instructors.